Structure Creates Momentum
Studio Iceberg helps founder-led businesses bring clarity across systems, brand, and marketing through practical work that is tailored, usable, and built for growth.
Practical, Not Theoretical
We focus on solutions you can actually use day-to-day, not frameworks that sit in a document. Everything we build is designed to be implemented quickly and deliver value from the start.
Built For Your Stage
Everything is tailored to small and growing businesses, without the complexity or cost of enterprise consultancy. We focus on what matters now, so you can grow with solid foundations instead of unnecessary layers.
Structure That Supports Growth
From CRM to processes, we build tools and structures that are simple, clear, and designed to scale with you. The goal is to make your business easier to run today while supporting where it’s going next.
What We Bring to the Table
Strategic Consulting
Clear direction for your business, focused on what actually moves things forward.
Tailored Development
Systems, processes, and brand built around how your business really works.
Continuous Enhancement
Ongoing refinement to keep everything aligned, efficient, and ready to grow.
Our 3-Step Process
Packages
Flexible packages designed around your needs, not fixed consultancy templates, giving you the right level of support without unnecessary complexity.
Our packages are flexible by design, but we also work beyond them, offering individual services or tailored combinations built specifically for your business. Take a look at our list of services and, if you're not sure what the best fit for your business is, don't hesitate to get in touch, and we'll find the right ones for you.
Essential Foundations
Ice Cube Package
- Core systems setup
- Process clarity & basic optimisation
- High-level brand & positioning direction and storytelling
- Full brand development or rebrand
- Ongoing strategic support & optimisation
Comprehensive Integration
Iceberg Package
- Systems design & implementation
- Process optimisation & operational structuring
- Brand strategy & positioning
- Full brand development
- Ongoing support & refinement
Custom Solution
Bespoke Package
- Need something slightly different?
- We’ll tailor a package around your business
- Simple, flexible, and tailored
Meet The Team
Juan Herrero
Co-Founder // Systems & Brand ConsultantJuan leads Studio Iceberg, working closely with founders and small teams to build the systems and foundations that help their businesses run better and grow with clarity. From designing Airtable-based CRM and sales setups to shaping brand strategy and positioning, he focuses on making things simpler, more effective, and actually usable day-to-day.
Working across operations, brand, and growth, he connects how a business runs with how it presents itself, taking a practical, hands-on approach to turning ideas into systems that work.
Evelyne Gomez-Liechti
Co-Founder // Business Performance ConsultantEvelyne brings clarity to the businesses we support around their performance, helping founders and teams better understand their numbers and what they mean in practice. She focuses on making information more accessible and easier to interpret, ensuring it provides useful context without adding unnecessary complexity.
Working across operations and strategy, she connects insight with how a business runs day-to-day, helping translate data into clear implications, highlight potential areas for improvement, and support more informed business decisions.
Less Complexity. Better Decisions.
We help you simplify your systems, make sense of what’s happening in your business, and build a clearer path forward. Whether it’s refining processes, strengthening your brand, or improving how everything connects, our focus is on making things easier to run and easier to grow.
Contact
Let's Talk
Whether you have a clear idea or are still figuring things out, a quick conversation is often the easiest place to start. Tell us a bit about your business and what you’re trying to improve and we’ll come back with a clear next step.
Send Us A Message
Share a bit about your business and we’ll come back with a suggested approach based on your needs.